B.TECH (SEM VIII) THEORY EXAMINATION 2021–22
Digital and Social Media Marketing
Time: 3 Hours
Total Marks: 100
Notes:
- Attempt all sections and assume any missing data.
- Appropriate marks are allotted to each question; answer accordingly.
SECTION A
Attempt all of the following questions in brief
(10 × 2 = 20)
Q1(a). What do you mean by social media?
Q1(b). Explain optimization.
Q1(c). Define ROI.
Q1(d). What is blog?
Q1(e). Define a search engine.
Q1(f). Differentiate between effectiveness and efficiency.
Q1(g). What is an analytic tool?
Q1(h). Explain the term Marketing.
Q1(i). What do you mean by a digital channel?
Q1(j). Define value addition.
SECTION B
Attempt ANY THREE of the following
(3 × 10 = 30)
Q2(a). Discuss various factors responsible for the evolution of digital marketing.
Q2(b). How to create a blog post including headlines, imagery, and links? Discuss.
Q2(c). What do you mean by sales? How is it affected by content and branding? Discuss.
Q2(d). Write a note on digital leadership principles in detail.
Q2(e). Discuss various security and privatization issues in digital marketing.
SECTION C
Q3. Attempt ANY ONE
(1 × 10 = 10)
Q3(a). Discuss the disadvantages of digital marketing.
Q3(b). Write a note on marketing strategies for the digital world.
Q4. Attempt ANY ONE
(1 × 10 = 10)
Q4(a). How is content planning and content writing done? Discuss with an example.
Q4(b). Write notes on:
- YouTube
Q5. Attempt ANY ONE
(1 × 10 = 10)
Q5(a). Write notes on:
- Mobile marketing and video marketing
- Social media marketing
Q5(b).
(i) What is marketing gamification? Explain.
(ii) Describe search engine optimization (SEO).
Q6. Attempt ANY ONE
(1 × 10 = 10)
Q6(a). What do you mean by online PR and reputation management? Discuss with example.
Q6(b). How is the cost-effectiveness of digital strategies evaluated? Discuss.
Q7. Attempt ANY ONE
(1 × 10 = 10)
Q7(a). Write a detailed note on digital transformation framework.
Q7(b). Write about trends in digital marketing in the Indian and global context.