B.TECH (SEM VIII) THEORY EXAMINATION 2023–24
Digital and Social Media Marketing
Time: 3 Hours
Maximum Marks: 100
Note: Attempt all sections. If any data is missing, choose suitably.
SECTION A
Attempt all questions in brief
(2 × 10 = 20)
a. What is Inbound Marketing?
b. Define digital consumers.
c. Define Online Advertising.
d. Explain what is Social Media Strategy.
e. What makes a video marketing?
f. What is the most popular video marketing?
g. What is the primary goals online reputation easily?
h. Write the online management tips.
i. What is digital revolution?
j. What is digital transformation?
SECTION B
Attempt any three of the following
(10 × 3 = 30)
a. Differentiate between traditional marketing vs digital marketing.
b. Determine the ways of Social Media Strategies.
c. How gamification differs from Game-based learning? Explain.
d. What qualities do you believe a successful digital transformation leader should possess?
e. Why digital transformation matters? Explain.
SECTION C
Q3. Attempt any one part
(10 × 1 = 10)
a. Give the stages of a digital customer journey.
b. Why optimizing your Digital Customer Journey is a good idea? Describe.
Q4. Attempt any one part
(10 × 1 = 10)
a. Explain the various media in SMM.
b. Explain how to make Online Advertising more effective?
Q5. Attempt any one part
(10 × 1 = 10)
a. How will digital marketing methods help in the acquisition of new customers?
b. Examine the importance of affiliate marketing networks.
Q6. Attempt any one part
(10 × 1 = 10)
a. Explain the most important technology in a digital transformation project.
b. Discover various analytical tools in digital marketing.
Q7. Attempt any one part
(10 × 1 = 10)
a. Explain in brief history of digital revolution.
b. Describe five pillars of digital transformation.