Question Paper (2024–2025)
SECTION A
Attempt all questions in brief.
(2 × 10 = 20)
a. Define digital marketing.
b. Name one trend driving the shift from traditional marketing to digital marketing.
c. Describe the role of Facebook in digital marketing.
d. Explain Instagram's role in digital marketing.
e. Define Search Engine Marketing (SEM).
f. Explain role of SEO in digital marketing.
g. Explain online P.R.
h. What is the role of ROI in digital marketing?
i. Describe co-creation in digital marketing.
j. What is digital transformation?
SECTION B
Attempt any three of the following.
(10 × 3 = 30)
a. How have digital trends shifted traditional marketing practices, and what are the implications for businesses?
b. Explain the contribution of blogging in digital marketing strategy.
Describe the key elements of a successful blog post.
c. Discuss the relationship between content creation and branding in digital marketing.
How does it influence sales?
d. Discuss the key principles of digital leadership, and how do they support digital transformation in an organization?
e. Explain the digital transformation framework, and how does it apply to digital marketing practices?
SECTION C
Attempt any one part of the following.
(10 × 1 = 10)
a. Explain the journey of a modern digital consumer.
How does this journey influence marketing strategies?
b. Elaborate the latest digital marketing practices that are transforming the marketing landscape.
SECTION D
Q4. Attempt any one part of the following:
(10 × 1 = 10)
a. Discuss the advertising features of Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram, and Pinterest.
b. Elaborate the role of content planning and writing in social media marketing,
and how can it impact audience engagement?
Q5. Attempt any one part of the following:
(10 × 1 = 10)
a. Illustrate the key differences between search engine marketing, mobile marketing,
and video marketing in acquiring users.
b. How can marketing analytics tools be used to target and segment audiences for online campaigns?
Q6. Attempt any one part of the following:
(10 × 1 = 10)
a. How can digital marketing strategies be evaluated for ROI?
Discuss the factors that affect the cost-effectiveness of these strategies.
b. Explain how digital marketing can add value to a business.
Provide examples of digital transformation contributing to business success.
Q7. Attempt any one part of the following:
(10 × 1 = 10)
a. Discuss the security and privacy challenges in digital marketing.
How can businesses address these issues?
b. Elaborate in detail the current digital marketing trends in India and globally,
and how do online communities and co-creation play a role in these trends?